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Talant in the News
December
- Avoiding Product Launch Pitfalls: A Customer Profile Approach to
Segmentation
Not selling? Don't cast the net wider, cast
it smarter! Also in this article, learn how to avoid the common
pitfalls in a product launch.
November
- Driving Sales Effectiveness Starts at the Top
Jonathan Sharp, Talant COO, kicks off his
monthly Sales Effectiveness article in ExecutiveBiz, the business
magazine published by the Potomac Officers Club. This month, Jonathan
encourages senior executives to embrace the new buying paradigm by
building a culture of measuring impact.
Using the Business
Case to Close the Deal
MarketingProfs, the premier online magazine providing strategic and
tactical post-MBA marketing know-how to marketing professionals,
features Talant COO Jonathan Sharp on why Marketing must take ownership
of the business case for their products — enabling Sales to create a
more compelling value proposition while protecting the brand equity
Marketing works so hard to create.
Delivering
a Value Proposition Is Not Enough--Companies Must Show Their Value
Measurement
CRM Magazine features Talant CEO Landon Johnson's vision of how
companies must pursue value measurement to achieve true sales
effectiveness and improved customer relationships.
Keystone
TechGroup, LLC
Speaking
to the Market With Numbers
Talant Co-Founder and COO Jonathan Sharp talks on The In-Motion
Marketing Show hosted by Limor Schafman about identifying, quantifying,
and communicating ROI in the sales process: What’s driving it, why
companies struggle to measure it, and what some innovative sales and
marketing organizations are doing to develop compelling ROI business
cases to sell their products.
ChainDrugStore.net
takes software supplement from Talant
The Washington Business Journal highlights ChainDrugStore.net's
adoption of Talant software to increase sales.
Software
that Shows Clients the Money
The Washington Post features Talant as a must-have for today's sales
and marketing organizations.
Tips
for Effective ROI
Selling Power, one of the most respected publications in the sales
field, features Talant's ROI analysis.
Press Releases
COMMUNIQUÉ
AND TALANT INTRODUCE WEB OPTIMIZATION PROGRAM
Comprehensive pre-event, during-event and post-event platform drives
maximum results from Webinar investments.
BANC-SERV AND TALANT INTRODUCE FINANCIAL SERVICES ROI
TOOL
Talant releases ROI tool to prove the value of financial services
solution.
TALANT ROI TOOL PROVES FINANCIAL RETURN FROM NETKEY'S
SELF SERVICE MANAGEMENT PLATFORM
Talant analysis proves the economic impacts for Netkey customers.
TALANT EXPANDS TEAM WITH ADDITION OF DR. PAVAN
GUNDEPUDI
Dr. Pavan Gundepudi joins Talant as Director of Client Services.
LANDON JOHNSON TO DISCUSS VALUE-BASED SELLING AT THE
INAUGURAL SALES EFFECTIVENESS CONFERENCE
Talant leads senior sales executives in a workshop on "Generating a
Business Case that Speaks to Your Customers" in Philadelphia.
[Landon Johnson's presentation at the Sales Effectiveness Conference is
now available by filling out and submitting the request form on our contact
page.]
CHAINDRUGSTORE.NET SELECTS TALANT'S ROI SALES
APPLICATION
Talant to formulate business case for subscription to
ChainDrugStore.net.
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