These are the types of challenges we hear from sales and marketing professionals every day:

"There's an ongoing battle internally about who is responsible for leads – sales or marketing? After all the fingerpointing our pipeline is still too small!"

“Customers scrutinize each deal in a way they never have before - this makes the sales cycle even longer.”

“Our salespeople don’t know how to sell to the CFO.”

“Today’s buyers are savvy. They expect numbers to back up every claim we make.”

“Our biggest challenge is to differentiate our products in a meaningful way.”

In today’s environment, executives are busy and organizational inertia is great. No change occurs unless a very clear and compelling value proposition is present. Not just that, the value proposition must be communicated and reinforced via hard-hitting messages in every piece of communication! Peter Drucker says “the purpose of marketing is to make sales superfluous.” A compelling value proposition that is consistently delivered to the right targets makes sales – if not superfluous – much easier.

Talant’s portfolio of offerings for the ATTRACT phase include:

Customer-Product Intersection (CPI) Analysis
Talant's CPI translates product and service features, functions and benefits into business value drivers. We use statistical modeling to map the value you provide to the strategic imperatives of target prospects. CPI research and analysis pinpoints the unique value propositions you should be taking to market and presents a product development roadmap for future enhancements to your product. This is an invaluable first step to kick-start any sales and marketing campaign. Contact us to see examples of our work!

Competitive Analysis
Building on the CPI, Talant maps competitor strengths and weaknesses to the strategic priorities of your target prospects. Not only will we provide you with an unbiased assessment of how you stack up, we'll uncover the information you need to differentiate your offerings and position effectively. Contact us to see examples of our work!

Value-Driven Messaging – Collateral, Websites, Battlecards and Case Studies
Is your collateral, website and supporting material too focused on features and functions? Talant transforms your messaging into value-based collateral and sales tools that truly addresses the “what’s in it for me” for buyers! We incorporate your value proposition into messages that speak to prospect's top priorities. Our unique combination of quantitative analysis, clear, compelling writing and creative capability make Talant the perfect partner for communicating your value to the marketplace. Contact us to see examples of our work!

Lead Generation and Demand-Creation
Talant's state-of-the-art call center is fully capable of planning and executing campaigns that “prime” the market, generate demand and fill your sales pipeline with leads. We utilize a proven combination of technology, training and processes that systematically raises awareness, generates interest, and creates desire for your offerings among the target audience.

Webinars
Talant's Webinar Optimization Program combines proven processes and tactics to register target prospects, create compelling content, ensure powerful, trouble-free events and follow-up with attendees and no-shows. The result? Webinar campaigns that generate real sales opportunities and closed deals. More