the science of sales and marketing
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the science of sales and marketing |
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These are the types of challenges we hear from sales and marketing professionals every day: “Customers scrutinize each deal in a way they never have before - this makes the sales cycle even longer.” “Our salespeople don’t know how to sell to the CFO.” “Today’s buyers are savvy. They expect numbers to back up every claim we make.” “Our biggest challenge is to differentiate our products in a meaningful way.”
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Talant SELECT Solutions Salespeople are often described as “hunters” and “farmers” whose efforts are ineffective if not directed towards the right hunting grounds or fields to plow. Selecting the right sales targets down to the decision-maker (e.g. markets->segments-> businesses->influencers and decision-makers) for your specific products and services is mission-critical. Talant’s portfolio of offerings for the SELECT phase include: Target Market Segmentation Talant will analyze the prime market segments for your solutions and provide you with the market size and a prioritized list of targets. Customer Needs Assessment Before positioning your offerings and messaging them for the target market, Talant helps you understand specifically what the market needs. Customer-Product Intersection (CPI) Analysis This complete offering adds business value driver extensions to your product and service features, functions and benefits. We map the value you provide to the strategic imperatives of target prospects. Our CPI research and analysis pinpoints the unique value propositions you should be taking to market and presents a product development roadmap for future enhancements to your product. |
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